A TIH Signature Experiences advisory proposal for the first live America in Black and White event. You build the brand and the show. We advise you through every decision between here and opening night.
America in Black and White is growing from a weekend show into a full online news program with a publication behind it. The live event puts that mission in a room: unification, experienced in person, not only on a screen.
Unify the community and the wider diaspora around the show, the stories, and each other.
Launch in one city first. Prove demand, control cost, then expand city by city.
More than 20,000 followers across LinkedIn, YouTube, and Facebook, broadcast live every week.
A 40 percent profit on the event, with sponsors and ticket sales carrying the production cost.
Houston is the first city we will put in front of you, and the Phase One analysis will test it against Atlanta and the rest of your list before you commit a dollar to a venue.
Juneteenth began with General Order No. 3, issued in Galveston on June 19, 1865. Houston’s Emancipation Park was bought by freed people in 1872 to celebrate it. The date is one option for the launch, not a requirement.
The Houston metro is home to about 1.37 million Black residents and more than 7,100 Black-owned employer firms: a ticket base and a local sponsor base in one market.
More than 100,000 hotel rooms across the region, with 2025 occupancy at 59 percent. Softer demand means better terms on room blocks and venues.
Houston is also one of our home markets, where we hold venue and vendor relationships directly. If the numbers point to another city, we will tell you, and we will show you why.
We would rather give you the real picture now than a surprise in month eight.
Based on our own paid Meta campaigns and event launch work, a single-city launch needs at least $25,000 in marketing to fill the room. That spend is committed after sponsors are in place, not before.
In 2025, Juneteenth celebrations in several cities were scaled back, canceled, or moved amid sponsorship losses and reduced funding. Sponsors now want audience data and a clear return before they sign. We build that case with you.
Podcasters, influencers, and authors sold nearly 500 percent more tickets in 2025 than in 2024. And 67 percent of Black consumers say they pay more attention to brands that reflect their culture. That is the sponsor pitch.
Recent lawsuits against culture-focused programs have turned on who could take part, not on what the program was about. Your message can stay exactly what it is. Your ticketing, pricing, and eligibility terms need to be built with care, and our risk brief is prepared for your attorney to review.
Ninety days to validate interest, ninety days to secure sponsors, ninety days to contract the venue and vendors, and ninety days to activate. Two gates protect you from spending ahead of demand.
You receive a written recap within two business days of every session.
Every tier includes everything in the tier before it. The deposit is the same for all three and covers your first two months.
$3,000 deposit, then ten monthly payments of $1,200
$3,000 deposit, then ten monthly payments of $1,700
Everything in Signature, plus$3,000 deposit, then ten monthly payments of $2,200
Everything in Signature Plus, plusSponsorship brokers usually earn a commission on the sponsorships they close. Every tier includes sponsorship strategy; none includes selling. If you ever want TSE to close a sponsorship directly for you, that is a separate success-fee agreement, signed before the work begins, and it is not part of any tier.
| Item | Terms |
|---|---|
| Deposit | $3,000 by Relay invoice (ACH or card), or $3,200 through Klarna, which includes the $200 Klarna processing fee. Klarna is available for the deposit only. |
| Monthly payments | Invoiced through Relay, due on the first day of each of Months 3 through 12. Each month’s sessions and deliverables are released when that month’s payment is received. |
| Commitment | A minimum commitment through Month 6. After that, either of us may end the engagement on thirty days written notice. |
| Deposit terms | The deposit is fully earned when received. Payments are non-refundable. |
| Upgrades | Move to a higher tier any time before Month 10 with a written confirmation. |
| Scope | Advisory only. You and the people you hire execute the event. Full production is scoped and priced separately, and advisory fees are not credited toward it. |
| Delivery | Remote, by video, phone, and email. On-site days are quoted separately. |
| Card limit | Card payments are limited to $5,000 per transaction. |
Mimi Johnson, MBA, spent more than two decades underwriting complex corporate property portfolios at Allianz, AIG, Travelers, and Crum & Forster. Every contract, venue, and vendor decision in your plan runs through that lens.
For a client who came to us with no following, no contact list, and no event brand, we rebuilt the website, built the event brand, and grew the audience 314 percent in ninety days on little to no budget.
Sources: National Archives; Emancipation Park Conservancy; U.S. Census Bureau, American Community Survey 2024 and Annual Business Survey 2023; Houston First, January 2026; Axios, June 2026; Axios and StubHub, August 2025; Nielsen Diverse Intelligence Series, March 2026; U.S. Court of Appeals for the Eleventh Circuit, June 2024.
Figures are planning estimates and are not a guarantee of attendance, sponsorship, or revenue.